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DESIGN PORTFOLIO

a collection of work i'm passionate about

Duolingo:
Friendly Fire

Gaslighting gamers into making the internet a kinder place.

Duolingo asked us to target a niche audience - so we did (and won a pencil at the One Show Young Ones for it too)

Cover Stories '23

Mall of the Emirates' shoppable magazine.

Creating a shoppable magazine for Mall of the Emirates' best spring/summer picks of 2023, available at our in-mall activation booth.

Fixing the Bais

Using AI to fix gender bias in AI.

Advertising campaign for Aurora50 that aims to solve the gender bias in artificial intelligence.

City Centre Social Branding

Making City Centre fun & vibrant.

Rethinking how Dubai's most iconic community malls look on social.

Maneaters

Cute & Cannibalistic,

A playable game demo about cannibalistic highschool girls that hunt men who are unfaithful to their partners.

PM Me

Your period safe space.

A gender-neutral period subscription box aimed at trans and nonbinary menstruating consumers.

Bewitching Brews

For purrfect potions.

Branding guidelines for a witch-themed cat café that helps with the adoption of black cats. 

Clown Cones

Turn that clown upside down.

Branding Guidelines for a clown-themed icecream parlour where everything is happy and colorful.

LEGO Penpals

Connecting LEGO lovers everywhere.

A pitch for a long-distance solution to kids' playing problems during the pandemic.

Burger King 
Whopper Swapper

The Burger King phone game.

A Burger King-themed phone game created to help the youth buy more Whoppers.

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